Marketing for Movement Builders

Right now, a single question:

What if we all brought out the best in each other, and used our collective energy for a much-needed force of good in this world?

HigherU was founded to empower leaders of mission-led organizations.

We train up leaders to amplify their missions by plugging into larger movements.

Movement building is what we do—and we can teach you how. 

Our Story

In 2009, Jen sold her company IdealBite to Disney just as Amanda was launching DailyWorth, a digital media platform that followed a similar business model.

Amanda cold-called Jen to ask her to be her mentor and give her a blueprint for similar success. Despite Jen’s best attempts at ignoring Amanda, soon enough Jen became Amanda’s business coach and equity-holding advisor.

Jen and Amanda now share 20 years experience building businesses, digital platforms, and progressive movements that have touched millions of humans. 

Jen’s mastery in branding, marketing and PR combined with Amanda’s financial and tech-savvy make them a passionate powerhouse when they’re not arguing about the right way to “frame a problem.”

Jen enjoys making fun of Amanda’s horrible design choices. Amanda retaliates by burying Jen in technical and financial details.

Together, Jen and Amanda run HigherU, a learning & development company that offers advanced business training for movement builders.


Jen Boulden

Jen Boulden

After many lessons learned from a decade  running marketing for NYC Internet startups, Boulden received a “green MBA” on full scholarship from GWU. Upon graduating with honors, she co-founded Ideal Bite in 2005, a daily email dedicated to “light-green living.” The media venture grew rapidly by leveraging private equity capital, good business & branding sense, and a deep passion for building a movement. Within 3 years, Ideal Bite was acquired by The Walt Disney Company for $20M. After serving as a Vice President at Disney for a couple of years, then running various companies for others, Boulden shifted gears to have babies on her farm in Santa Barbara county. She believes her greatest contribution is to work with promising leaders who can be a counterforce to our outmoded capitalistic structure via ‘conscious capitalism.’ 

Amanda Steinberg

Amanda Steinberg

Amanda’s founded multiple businesses across finance, media, and politics. Since 1999, she launched her first digital agency serving progressive non-profits and mission-based businesses. In 2009, she founded DailyWorth, a startup focused on women’s financial prosperity. As CEO of DailyWorth, she raised $9M in venture capital and grew its audience to 1.2M email subscribers. DailyWorth was acquired by HerMoney Media in 2017. She then joined Revolution Messaging as CFO/CRO through its sale to Upland Software. Most recently, she led digital fundraising for Marianne Williamson for President. She’s a graduate of Columbia University with a degree in Urban Studies. Based in Philadelphia, she’s raising two tweenage children while caring for two large, orange Maine Coon cats.

HigherU Podcast

Does Your Voice Match Your Vision?

Season 1, Episode 1



Digital training program

In just 3 months you’ll have:

  • A roadmap to 10x your tribe
  • An evergreen campaign strategy and lead magnet
  • Confidence that you’re doing 20% of the things that will bring in 80% of the results due to our “training from the trenches.”

No regurgitated old-school technology, philosophy, or methodologies.

Best of best, tried, true, and tested.

What would an online marketing program cost you?

This is TOP education, hands on-ness, for fraction of the cost. 

No need for expensive coaches that haven’t done shit. Really. 

You need people you can be inspired by to kick your ass and create some greatness.  

We give you 20% of the most valuable lessons that are used 80% of the time in successful, mission-driven businesses, and our time-tested tools & templates that will allow you to put our teachings into immediate action.  PLUS we’ll help you avoid the landmines (that we’ve stepped in (ow)) as well as make introductions where appropriate within our network.  

Your vision is unique, but the way you build your movement need not be. We teach you how to translate your big ideas into tactical systems that scale. Only 20% of your efforts will produce 80% of the results. Chances are you’re wasting a lot of time on activities that don’t produce. Get where you want to go faster and with less stress on you by working with us to learn the strategies, formulas, and methods that work.