HIGHERU
Curriculum
SECTION 1:
FUNDAMENTALS
Create a rock-solid foundation on which to build
01. Orientation
After you take our assessment, we will direct you on where to start your journey.
02. Core Offer
Get really clear on the one thing you deliver for which you’ll be known.
03. Competitive Analysis
Know what else is out there, glean ideas, and position yourself for success.
04. SWOT
Establish your strengths, weaknesses, opportunities, and threats to get incredible insights to set your strategy and operational priorities.
05. Market Analysis
Maximize your revenue by focusing on the largest market that will directly benefit from your offering.
06. Business Modeling
Figure out the type of business you’re in + do cash flow projections with our smart worksheet.
07. Brand Messaging
Put the right words into the right hierarchy to ensure your key messaging lands.
08. Brand Identity
Look credible, and create a lasting first impression with your logo, tagline, colors and fonts.
09. Digital Platform
Determine which vendors to use to most effectively market and deliver your offering.
10. Sales Page
Bring it all together in this one almighty web page.
11. Beta Test
Launch a test balloon to a small group to improve your sales page.
12. Optimize
Integrate the findings + make key changes to get your sales page pitch perfect.
SECTION 2:
BRANDING
Create the best impression with the right words, design, and offer
13. Why You, Why Now?
Tap into current trends and emotions, then write your origin story.
14. Your Ocean, Swell, and Wave
Learn our trademark “movement marketing” secrets, and determine your total market opportunity.
15. Re-imagine Target Audience
A new way to think about your target audience to create maximum impact.
16. Nail Your Hook
Determine your “top of funnel” hook to draw in the most amount of appreciative people.
17. “TED Talk” Prep
Research and write an 8-minute talk that will transform how you speak about your organization forever.
18. “TED Talk” Stage Practice
Give your talk to our live group and get feedback.
19. Finalize Your “TED Talk”
Record your final talk for your “About Us” page and submission to your TEDx stage.
20. Unique Value Proposition (UVP)
Craft your touchstone paragraph that says it all, in the most emotive way and with the fewest words.
21. Finalize Your UVP
Workshop your final draft with the group and get it polished by us!
22. Lead Magnet Ideation
What free digital gift can you give for the best “first taste” of your brand offering?
23. Brand Brief
Create THE simple yet essential document that locks your brand into place.
SECTION 3:
BUILD
Build out all the pieces necessary to launch or enhance your marketing
24. Digital Funnels
Establish the logical, multi-step experience your users will go through.
25. Tech Stack
Determine key functionality necessary and get recommendations on vendors.
26. Map Out Your Lead Magnet Strategy
Establish the best lead magnet for your ideal subscriber.
27. Define Your Lead Magnet
Write out the specs for your lead magnet in detail.
28. Create Your Lead Magnet
Create a quiz, PDF download, or video series to offer your website visitors.
29. Define Your Landing Page
Create your landing page wireframe + define the functionality.
30. Design + Write Your Landing Page
Design the page on any platform and get your initial copy in place.
31. Create Your Landing Page
With the new web design tools, you can do this! (And if you can’t, we can help.)
32. Email Nurture Sequence
Write 5 emails to build a relationship with new subscribers using our templates.
33. Email Sales Sequence
Write 5 more emails to pre-sell and then hard sell your offering using our templates.
34. Upload + Automate Your Email Sequence
Assistance building your automated sequence in your email system of choice.
35. Tech Integration
Bring it ALL together! You no longer need a computer science degree.
36. Beta Bubble Launch
Send out a test balloon within your network (and ours).
37. Gather User Feedback
Ensure 30 people have responded, then we analyze results.
SECTION 4:
AMPLIFY
Getting the word out in the classiest, cost-effective ways
38. Paid Promotion
Discover pros + cons of paid platforms, get personalized advice for YOU.
39. Organic Promotion
Understand all non-paid options to best promote your landing page.
40. Owned + Earned Promotions
Set up your owned channels, brief intro to PR (ie: earned promotion).
41. Launch Plan
Logistical planning and budget setting.
42. Ad Design + Write
Craft good ads - help with your design, headlines, copy, call to action.
43. Audiences
Select the right audiences and guidance for your marketing.
44. Facebook, Google Ads, or Linked-In Set up
Overview of the basics + recommended resources.
45. Soft Launch
Announce to your friends + followers while setting up ads.
46. Post Mortem
Define and make changes from soft launch experience.
47. Hard Launch
Show your shizzle to the world with paid and non-paid ads.
48. Magic Growth Formula
Use our killer calculator to optimize (ie: spend the least amount for the most results)
49. Make It Perfect
Expand what's working, fix what's not.
50. Free Promotion for YOUR landing page
We send out an email all about YOU to our 20K+ email list (for free)!
Join by December 31st to lock in 2022 pricing.
Only $250 per month.
Start right away. Cancel anytime.