HigherU’s mission is to empower social change leaders with the training and tools needed to galvanize their movement to advance us towards a more just, humane and sustainable world.

Our Story

In 2009, Jen Boulden sold her company IdealBite to Disney just as Amanda Steinberg was launching DailyWorth, a digital media platform that followed a similar business model.

Amanda cold-called Jen to ask her to be her mentor and give her a blueprint for similar success. Despite Jen’s best attempts at ignoring Amanda, soon enough Jen became Amanda’s business coach and equity-holding advisor.

Jen and Amanda now share 20-years experience building businesses, digital platforms, email lists, and progressive movements that have touched millions. Jen’s mastery in branding, marketing and PR combined with Amanda’s financial and tech-savvy make them a passionate powerhouse when it comes to email and digital marketing – when they’re not arguing about the right way to “frame a problem.”

Jen enjoys making fun of Amanda’s horrible design choices. Amanda retaliates by burying Jen in technical and financial details. Together, Jen and Amanda run HigherU, an online learning & development company that offers advanced business training and email marketing strategies for social movement builders.


Jen Boulden

Following a decade running marketing for NYC Internet startups, Boulden received a “green MBA” on full scholarship from George Washington University. Upon graduating with honors, she co-founded IdealBite in 2005, a daily email dedicated to “light-green living.” The digital media venture grew rapidly by leveraging private equity capital, good business & branding sense, email list building techniques and a deep passion for building a movement. Within 3 years, IdealBite was acquired by The Walt Disney Company for $20M.

After serving as a Vice President at Disney for several years, Boulden shifted gears to have babies on her farm. She believes her greatest contribution is to work with promising leaders who can be a counterforce to our outmoded capitalistic structure via ‘conscious capitalism.’ Her commitment to business coaching and email marketing is now at the cornerstone of HigherU. 

Amanda Steinberg

Amanda’s founded multiple businesses in finance, media, and politics. In 1999, she launched her first digital agency serving progressive non-profits and mission-based businesses. In 2009, she founded DailyWorth, a startup focused on women’s financial prosperity. As CEO of DailyWorth, she raised $9M in venture capital and grew its audience and email list to 1.2M email subscribers. DailyWorth was acquired by HerMoney Media in 2017.

Amanda then joined Revolution Messaging as CFO/CRO through its sale to Upland Software. Most recently, Steinberg led digital fundraising for Marianne Williamson for President. She’s a graduate of Columbia University with a degree in Urban Studies. Based in Philadelphia, she’s raising two tweenage children while caring for two large, orange Maine Coon cats. Amanda’s expertise growing social movements is now HigherU’s.

ACCOUNT MANAGER, Christine Jelinek 

Christine has made her mark directing and executing political campaigns’ digital marketing and fundraising strategies. Christine brings more than a decade of experience managing and leading interdisciplinary research teams and raising philanthropic funds in the academic sector to the table. Christine has a Ph.D. in Molecular Sciences and Pharmacology from Johns Hopkins School of Medicine (2012) and a B.A. in Economics from Columbia University (2005).


Former neuroscientist and social media marketer for 10+ years, Sarah has worked for Fortune 500 companies, startups and celebrities, and political campaigns. Specializing in organic engagement and overall brand digital infrastructure, her expertise extends into paid platforms, email marketing, as well as memes.