In 2009, Jen Boulden sold her company IdealBite to Disney just as Amanda Steinberg was launching DailyWorth, a digital media platform that followed a similar business model.
Amanda cold-called Jen to ask her to be her mentor and give her a blueprint for similar success. Despite Jen’s best attempts at ignoring Amanda, soon enough Jen became Amanda’s business coach and equity-holding advisor.
Jen and Amanda now share 20-years experience building businesses, digital platforms, email lists, and progressive movements that have touched millions. Jen’s mastery in branding, marketing and PR combined with Amanda’s financial and tech-savvy make them a passionate powerhouse when it comes to email and digital marketing – when they’re not arguing about the right way to “frame a problem.”
Jen enjoys making fun of Amanda’s horrible design choices. Amanda retaliates by burying Jen in technical and financial details. Together, Jen and Amanda run HigherU, an online learning & development company that offers advanced business training and email marketing strategies for social movement builders.