Want to change the world and still pay the bills?

Join our comprehensive, online training program for rising social change leaders.

Market Your Movement™

is a digital training program for social change leaders ready to RISE by harnessing the power of movement marketing. In order to create real change, you need to captivate and engage thousands – or hundreds of thousands – of people to on your platform.

Our hands-on, collaborative digital training program teaches you step-by-step precisely how to grow your business or social venture’s digital audience. We show you exactly how to brand, position, design and build a digital platform that will 10x your impact and your income.

“I’m learning marketing principles with a rigor and depth that make me want to keep learning, instead of piece-mealing online trainings that make me feel like I need to take a shower.

– Liz Kimball, April Cohort Member

 

You’re in the right place if you …

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Lead or market a social-impact driven business or non-profit

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Desire to learn from experts with a proven track record

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Need to reposition your brand to resonate in 2020

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Ready to REALLY grow your digital audience

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Want a network of values-aligned colleagues

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Are passionate about maximizing your impact and income

Meet Your Program Leaders:

online training

Amanda Steinberg and Jen Boulden

In 2009, Jen Boulden sold Ideal Bite,  her “green living” media company which she grew to 900,000 subscribers just as Amanda Steinberg was launching DailyWorth, a financial media company to empower women.

Amanda cold-called Jen to ask her to be her mentor and give her the playbook for similar success. Despite Jen’s best attempts at ignoring Amanda, soon enough Jen became Amanda’s business coach and equity-holding advisor. DailyWorth grew to 1,200,000 subscribers. 

Jen and Amanda now share 20-years experience building businesses, political campaigns, digital platforms, email lists, and progressive movements that have touched millions. 

Read Jen's full bio

Following a decade running marketing for NYC Internet startups, Boulden received a “green MBA” on full scholarship from George Washington University. Upon graduating with honors, she co-founded IdealBite in 2005, a daily email dedicated to “light-green living.” The digital media venture grew rapidly by leveraging private equity capital, good business & branding sense, email list building techniques and a deep passion for building a movement. Within 3 years, IdealBite was acquired by The Walt Disney Company for $20M.

After serving as a Vice President at Disney for several years, Boulden shifted gears to have babies on her farm. She believes her greatest contribution is to work with promising leaders who can be a counterforce to our outmoded capitalistic structure via ‘conscious capitalism.’

Read Amanda's full bio

Amanda’s founded multiple businesses in finance, media, and politics. In 1999, she launched her first digital agency serving progressive non-profits and mission-based businesses. In 2009, she founded DailyWorth, a startup focused on women’s financial prosperity. As CEO of DailyWorth, she raised $9M in venture capital and grew its audience and email list to 1.2M email subscribers. DailyWorth was acquired by HerMoney Media in 2017.

Amanda then joined Revolution Messaging as CFO/CRO through its sale to Upland Software. Most recently, Steinberg led digital fundraising for Marianne Williamson for President. She’s a graduate of Columbia University with a degree in Urban Studies. Based in Philadelphia, she’s raising two tweenage children while caring for two large, orange Maine Coon cats.

What’s Included in The Program:

22

building blocks

16

weeks

3

hours course work per week

2

hours live coaching each week

Go at your own pace or join an accountability cohort.

The Curriculum

Comprised of 22 Building Blocks, our curriculum sets you on a trajectory to scale so much bigger than you ever imagined. We show you step-by-step using videos, demos, templates, and office hours for bi-weekly live support.

Building Blocks

Section 1: CONCEPT

You lead a mission-driven venture that’s part of a larger movement (sustainability, feminism, equity, racial justice, etc). Fortify why you, why now, why this.

Your Ocean

You’re not starting a movement, you’re building as part of an existing Ocean united by belief. Identify it, articulate it, study it.

Your Swell

Ocean currents cause swells that create waves. Movements follow a similar energy pattern defined by a shared pain.

Choir vs Curious

Chances are, your messaging is directed to your Choir. To grow, you need to speak to your Curious.

Your Wave

To build a successful movement, you’re organizing people’s ability to join together by giving them something to catch: Your wave.

Competitive Analysis

Why YOUR wave? Investigate your competition to understand what makes you unique.

Your Unique Value Proposition

You’re not starting a movement, you’re tapping into an Ocean of shared belief. Identify it, articulate it, learn about it.

Section 2: BUILD

You lead a mission-driven venture that’s part of a larger movement (sustainability, feminism, equity, racial justice, etc). Fortify why you, why now, why this.

Your Tech Set Up

You’re not starting a movement, you’re building as part of an existing Ocean united by belief. Identify it, articulate it, study it.

Your Free Digital Gift

Ocean currents cause swells that create waves. Movements follow a similar energy pattern defined by a shared pain.

Lead Magnet Construction

Chances are, your messaging is directed to your Choir. To grow, you need to speak to your Curious.

Automated Marketing Funnel

To build a successful movement, you’re organizing people’s ability to join together by giving them something to catch: Your wave.

Key Email Sequences

Why YOUR wave? Investigate your competition to understand what makes you unique.

Landing Page

You’re not starting a movement, you’re tapping into an Ocean of shared belief. Identify it, articulate it, learn about it.

Section 3: Amplify

Launch and amplify, in a way that maximizes growth while making dollars and sense.

Revenue Goal

You’re not starting a movement, you’re building as part of an existing Ocean united by belief. Identify it, articulate it, study it.

Magic Growth Formula

You’re not starting a movement, you’re tapping into an Ocean of shared belief. Identify it, articulate it, learn about it.

Leadership Network

Chances are, your messaging is directed to your Choir. To grow, you need to speak to your Curious.

Stump Speech

Why YOUR wave? Investigate your competition to understand what makes you unique.

Paid Growth

Ocean currents cause swells that create waves. Movements follow a similar energy pattern defined by a shared pain.

Organic Growth

To build a successful movement, you’re organizing people’s ability to join together by giving them something to catch: Your wave.

Owned Growth

Chances are, your messaging is directed to your Choir. To grow, you need to speak to your Curious.

Launch Plan

Why YOUR wave? Investigate your competition to understand what makes you unique.


Live Coaching, Professional Support and Network
Joining Market Your Movement is as much about learning as collaborating and relationship building. 

Office Hours
Jen + Amanda lead Office Hours twice per week. Office Hours are full of laughter, discovery, and of course … learning. No matter where you are in the program, Office Hours are for you to ask us ANYTHING and observe/learn from 1:1 support of other members. Many members attend Office Hours just to listen even if they don’t have a question.

Member Hub
Register in our Member Hub to discover fellow movement builders and generate “organic growth” through free advertising trades and partnerships. 

Small Group Cohorts
When you join Market Your Movement, we assign you to a “Cohort” – a group of 4 members in similar movements, at similar stage of project, at a similar stage of organizational growth. Joining a cohort can help keep you on track, hold you accountable, strengthen your network, and allow you to be a part of a team that serves as each other’s sounding boards. Cohorts are optional.

Don’t waste time learning from people who’ve never accomplished what you seek. We’ve been there, done that, and developed a proven program to help you do the same.

Imagine How You’ll Feel at the End of this Radically Different Training

  • By two proven experts who give you their playbook and their time
  • To know what to focus on and what to avoid
  • To know when to use your voice and who to speak to
  • To know new people who will lift you up Higher

YOU AND YOUR VENTURE WILL BE UNSTOPPABLE

Tuition and Enrollment

“Honestly, I would have paid 5x this amount. I can’t believe the value you all provide.”

– Monick Halm, Founder, Real Estate Investor Goddesses

 

Full Payment

$2,695

Payment Plan

4 monthly payments of

$750

Our Guarantee: We’re so confident in our program that we offer a money back guarantee. We just ask that you complete at least 90% of the activities so we know that you’ve done your part of trying to make this work as well. 

Testimonials

Our mission is to help you launch yours.

And we deliver.

But don’t take our word for it.

Listen in as past students share their experiences.

“HigherU’s Market Your Movement program is so comprehensive and really one of a kind…it’s helped make all the difference in building awareness, excitement, and donations for our cause.”

– Barbara Savage, Tribal Trust Foundation

 

“HigherU’s Market Your Movement program is so comprehensive and really one of a kind…it’s helped make all the difference in building awareness, excitement, and donations for our cause.”

– Barbara Savage, Tribal Trust Foundation

 

“HigherU’s training course guided me out beyond my comfort zone, leading to a huge breakthrough in how I position my audience, my income and my impact. It’s transformed my career. 

– David Newman, Musician

 

“HigherU’s training course guided me out beyond my comfort zone, leading to a huge breakthrough in how I position my audience, my income and my impact. It’s transformed my career. 

– David Newman, Musician

 

FAQs

How can I be sure HigherU's Market Your Movement™ is the right fit?

Easy! If you have a calling, a passion, an idea for, or a current endeavor with social-change underpinnings (meaning: it strives to make the world better in its own way), then we will help you take it higher.

I don’t have a business yet – will this still work for me?

Market Your Movement™ is designed to help both emerging and existing organizations that have social change underpinnings and/or are purpose-driven. 

When does the program start and end?

You will recieve your first Program email when you enroll on what to expect and how to prepareyour schedule. The program begins between 7 – 10 days from your date of enrollment, always on a Tuesday. Program emails are delivered every Tuesday and Thursday.

How much time do I need to set aside for this?

You need about 2 – 4 hours a week if you’re following our recommendations for activities and group work, and from there, you’ll finish in about 16 weeks.  Also, we offer live coaching on Wednesdays and Fridays, times announced post-enrollment. 

Can I access the materials anytime I want?

You are granted access to our MemberHub and all the videos and class directory (with Fellow Movement Builders) for 12 months. You may keep all of your worksheets, templates and work products that are generated from our proprietary tools – forever and ever. 

Will I get the chance to interact with Jen + Amanda?

Yes! Weekly office hours are pretty much a party (and you learn a ton). Jen and Amanda happily apply their expertise to helping YOU work through any areas you’re stuck or need an upleveling.

Do I need to attend class at certain times?

Nope! You have access to the training materials you need in the member portal so you can work through the lessons and coursework when it’s convenient for you. However, if you join a cohort you all may meet at certain times each week to help keep each other on track and be each other’s sounding boards.

Sounds great! What does it cost?

The tuition for this digital marketing course and coaching is $1,795 upfront (a savings of $193), or you can pay $497 per month for four consecutive months. This is an all-inclusive price, meaning there are no additional or hidden fees for things like course materials or software.

Do you offer any sort of guarantee?

Yes! We offer our program at no risk to you. You must complete 80% of the required assignments so that we know that you’ve done the work. If you’re still unsatisfied, we’ll refund you in full.

What is your deal with alpacas and disco balls?

Amanda flew in from Philly to visit Jen in Santa Barbara farm country, and while there she developed an obsession with a neighbor’s alpaca. Jen promised Amanda that when HigherU hit a certain revenue goal she’d buy Amanda an alpaca to keep at her farm, and they’d throw a party . . . and every good party needs a disco ball. Make sense? (Don’t answer that.)


Building Block
lessons are delivered as a mix of videos, tutorials, and activities to help you construct each essential ingredient. They’re a mix of theory and implementation across social movement building, digital marketing, and business mechanics. We sometimes welcome our Alpacas (named Disco and Drama) to translate jargon into plain English. If you prefer to read, not watch, each lesson we also provide transcripts below every video, demos and tutorial.


Activities
often involve copying and modifying our Activity Worksheets: copywriting examples, spreadsheet calculators, financial models, wireframes and planning checklists into a sophisticated digital growth engine. Our activities make really complicated tasks that took Jen + Amanda 20 years to learn into simple “copy, paste and modify” exercises for you. We’ve done most of the heavy lifting for you by completing each Activity with examples so you’re never staring at a blank sheet.