Market Your Movement™

A Premiere Online Training Program for Social Change Leaders & Marketers

If you’re a social change leader in-the-making ready to build your movement and create a digital marketing funnel, then this online training course is for you.

Nowhere else will you get this quality of business training, proprietary tools, and powerful worksheets developed from our 20 years of experience.

In developing our digital marketing course, we came together to galvanize your movement with our knowledge to advance us towards a just, humane, sustainable world.

This is the moment for your movement.

Let’s do this, together.


We help you design, build and launch a digital growth machine that’s mission-aligned and in-tune with this “global reset”.

Learn from two of the nation’s most successful social movement marketers.

Position your brand for maximum resonance.

Build a digital marketing funnel to 10x your following, your income and your impact.

Here’s how we do that…

Market Your Movement™ isn’t just theory where we talk and you listen.
It’s an implementation program with real, tangible action items.

First, we walk you through articulating how your brand fits into a larger movement.
One benefit of building a movement – not just a brand – is that you can tap into larger social current as a growth mechanism.

Next, you’ll discover how to hone your unique value proposition – both in how you serve individuals and
broader social change.
Does what you do resonate with your “sweet spot” audience?

Then, we show you exactly how to create a Lead Magnet – a captivating (and data capturing!)
free experience for potential tribe members.
This Lead Magnet will be a clear extension of your brand, a contribution to your larger movement, and serve as a “warm open” to a relationship with your newest tribe members.

While we spend multiple weeks building your Lead Magnet, in parallel we’re showing you how to plan your launch, construct a landing page and nurture sequence, and the analytics you need to measure growth.

Why we are the experts you need:

Two women. Two movements. Two million email subscribers.

Jen Boulden founded IdealBite, an environmental media company which she scaled to 900,000 subscribers and then sold to Disney for $20M.

In 2009, Amanda Steinberg founded DailyWorth, a startup focused on elevating women’s role in our economy.

Amanda hired Jen as her coach to learn how Jen leveraged email marketing for success. It worked! Amanda grew DailyWorth to 1.2 million subscribers, and sold the company to HerMoney Media in 2017. Both IdealBite and DailyWorth were—at their core—movements that grew by growing their email lists.

Are We a Match?

Our next program begins in July.

Enrollment opens soon.
Sign up below to get the details sent straight to your inbox.

Frequently Asked Questions

How can I be sure HigherU and Market Your Movement™ are the right fit?

Easy, if you have a current business or nonprofit with social-change underpinnings (meaning: it strives to make the world better in its own way), then we can help you define, articulate, launch, grow, and track your movement’s progress.

How much time do I need to set aside for the training and coursework each week?

You will need at least 2 hours weekly for watching the lesson and doing your homework. (Note: each class builds on the prior, and you will benefit greatly by keeping up.)

Lastly, we offer Live Coaching on the second Monday of each month where you can pop into our virtual office to discuss anything you need.

Can I access the course and training materials anytime I want?

Yes, we give you our worksheets and you make them yours. At the end of our digital marketing course, you have everything you need to execute a brilliant marketing campaign that will grow your email list, strengthen your brand and motivate action.

What is the tuition cost for Market Your Movement™ ?

The tuition for this digital marketing course and coaching is $1295 upfront (a savings of $200), or you can pay $249 per month for six consecutive months. This is an all-inclusive price, meaning there are no additional or hidden fees for things like course materials or software.

What if the training doesn’t work for me – can I get a refund?

Our Guarantee: You may repeat the course and online training at no cost if you attended 80% of classes and completed 80% of the assignments. After taking Market Your Movement™ a second time, if you still feel that the training and business coaching fell short, we will issue you a full refund.

I don’t have a business yet – will HigherU training still work?

In order to qualify for our Market Your Movement™ training course, you need to have a business plan at least for your concept (and some money in the bank is helpful as well). 

Is this is the kind of training program where I think I'm getting access to the advertised experts and then that's not the case?

Nope, we personally curated each class, and we also host Live Coaching monthly for feedback and workshopping live alongside you.

Do I need to attend class at certain times?

Nope! You have access to the training materials you need in the member portal, so you can work through the lessons and coursework when it’s convenient for you.

Is there live coaching too?

Yes! Both Jen and Amanda will be hosting drop-in Live Coaching on the second Monday of each month.

While these sessions are in no way mandatory, they are a great way to get extra 1-on-1 business coaching with our marketing masters as part of the class experience.

During Live Coaching, Amanda and Jen will willingly apply their expertise to any questions you might bring about how to do your homework, how to better build your business, or how to manage your class workload.  What they discuss during the hour is entirely up to whomever shows up.

Can I go faster and complete the digital marketing program in less than 12 weeks?

We recommend three months as the minimum amount of time you will need to launch pitch-perfect cause marketing for your movement.

Can more than 1 person from my company go through the training? Do we each need our own log-in?

Enrollment in Market Your Movement™ is for a single seat in the program.

If you have a circumstance where it’s imperative that another person or two from your organization enroll, contact us for special bundled pricing.

What is your deal with Alpacas and disco balls?

Amanda flew in from Philly to visit Jen in Santa Barbara farm country, and while there she developed an obsession with a neighbor’s alpaca. Jen promised Amanda that when HigherU hit a certain revenue goal she’d buy Amanda an alpaca, and they’d throw a party . . . and every good party needs a disco ball. Make sense? (Don’t answer that.)

“HigherU’s training course guided me out beyond my comfort zone, leading to a huge breakthrough in how I position my brand. Now it has a much greater appeal, and my tribe has expanded by leaps and bounds.”

– David Newman, Musician


“HigherU’s Market Your Movement program is so comprehensive and really one of a kind…it’s helped make all the difference in building awareness, excitement (and donations) for our cause.”

– Barbara Savage, Tribal Trust Foundation


Market Your Movement™ Curriculum


Let’s Get Moving:
What exactly is a ​movement?​ We get this question all the time, so we’ll explore what movement building means in the context of marketing (and selling), and what it means to YOU.


Prep For Primetime:
Gaining movement traction requires getting the right message to the right person at the right time. ​It’s part art, part science, and we’re going to help you crack the code.


Lead Magnet Development – Part I:
What digital gift can you provide your target audience that gives your tribe a sense of what you do, and why you’re great? Choose one that will delight your tribe and position you as a movement leader.


Lead Magnet Development – Part II:
Match your tribe’s biggest need with a digital “user experience” that fulfills it.


Bust Up Your Bubble:
Validate your “movement magnet” by soliciting feedback to talk with the ones who REALLY matter: members of your tribe. Does your idea resonate? How do you make sure you’re growing your tribe and not just preaching to the choir (a.k.a. bubble)?


Destination – Landing Page:
A landing page is a stand-alone webpage that people visit to get your lead magnet. When done right, you’ll see a vast difference in achieving your two goals: build your brand (aka: trust), and gain email subscribers.


The Magical Growth Formula:
When you know a percentage of your tribe will transact, a percentage of that income can be reinvested into growth. Learn the formula that enables limitless growth by taking qualified risks on marketing spend.



Paid Acquisition – Predictable Growth:
Prepare for growth by learning how to set up a paid acquisition campaign, starting with the mothership: Facebook.


Organic Acquisition – Burst Growth:
How can you reduce your eCPA? By layering in organic (aka: non paid) marketing into your campaign.


Your Campaign Stack:
To create your digital marketing machine, you’ll need to put together a “stack” of tech solutions. We’ll give you recommendations based on our personal experience.


Launch Like a Leader:
Follow our step-by-step plan and you’ll be ready for your launch of maximum reach with minimum headaches.


On a HIGH Note:
Lightning rounds of show-and-tell to present your top learnings and lay out what’s next for you.

Are We a Match?

Our next program begins in July.

Enrollment opens soon.
Sign up below to get the details sent straight to your inbox.

What is the cost of waiting?

We are in a very unique moment where we find ourselves with a bit more time, and people are anxious to connect with their tribe.
It’s a global reset.
Will you be on the sidelines or will your movement take flight and fly higher?

I finally feel like I am learning marketing principles with a rigor and depth that make me want to keep learning, instead of piece-mealing online trainings and endless webinars that make me feel like I need to take a shower.

Liz Kimball, March 2020 HigherU Cohort

Amanda and Jen are masters at movement building.

Lynne Twist, Founder of The Soul of Money Institute

Amanda and Jen are powerhouses, and I’ve had the pleasure of working with them both. In fact, our P/E group invested in Jen’s green media business which we sold to Disney. I’m passionate about using the power of innovation to improve humanity, and that’s why I’m proud to offer my stamp of approval for HigherU.

Andy Russell, Pilot Group Founding Member, Trigger Media Founder