At six months pregnant, I waddled onto Amtrak to attend a “women and money” workshop in New York City.

One month prior, my million dollar web agency resulted in a personal $60,000 tax bill.

Crushed by the pressure of entrepreneurship + baby-rearing sent me running to this workshop.

I left stunned and confused. Yes, I’d made some dumb decisions about money — like thinking that my income would magically outpace my spending. Blame nature or nurture, women are socially conditioned to disassociate from money.

To release control of money is to be feminine and lovable, all the while trading personal agency for a false sense of security.

Now further impassioned by this revelation, I made it my mission to get the message out to all women: money management is not a gender-derived skill.

To say otherwise means to perpetuate the false socially dominant belief systems that oppress women.

On January 14th, 2009, I went into labor as I was launching an online media business called DailyWorth, designed to awaken and educate women about money.

Laboring with contractions, laptop open in my hospital gown, the nurse approached me…

“Ma’am, are you ready for your epidural?”

“Not yet. I have to send this email (to 400 subscribers). It’s really important.”

That was the moment for my movement.

Building Real Wealth

My 10 years building DailyWorth was rich: I got to witness one million women (subscribers) transition from living in “money comas” awaken and step into their own financial prowess.

I also got to spend a day with Oprah!

The agony was hell: venture capitalists prior to #MeToo manipulated me beyond your darkest imagination. Or maybe you can imagine.

Here’s a bright memory … following a Forbes article featuring me and DailyWorth, a financial advisor named Richard Rosso called and asked to meet me. Over lunch, he said, “Following my parent’s divorce when I was 11, my mother depended on men to take care of her. I believe if DailyWorth had existed, maybe she wouldn’t have attempted suicide twice and died so young. Here’s a $50,000 investment in your company in honor of my mother.”

Jen and I have lived the agony and ecstasy of building social movements. Now, we’re dedicated to showing you how to do what we did, while steering you clear of landmines that we can spot because we stepped in them.

Market Your Movement is a 12-week online program.

Applications are due Monday

(Do yours now!)


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