Episode 2 of the Higher U podcast covers the building blocks of movement marketing. What exactly makes movement marketing different than traditional marketing, and how do you get started?

Jen and Amanda answer these questions and much more in this podcast.

Movement Marketing is Different than Traditional Marketing

Sometimes traditional marketing just does not cut it – it doesn’t resonate with your brand or the deeper purpose of your business, or the time just isn’t appropriate. We all need to make sales, but are we doing it the right way? Are we doing it the best way?

If there’s a social movement behind your brand or business, or a deeper social cause, you might be looking for movement-building tactics rather than traditional marketing practices.

How is movement marketing different?

  • You tap into a cultural movement and group of people (not the individual).
  • Gain an understanding of what they already believe.
  • You engage in sharing instead of telling/selling.
  • Join a conversation about anything but your product.

In our latest podcast episode, “How Do You Become a Movement Marketer”, we go in-depth on the step-by-step to taking your movement to the next level and really internalizing these points.

Check out the podcast on Anchor, Google Podcast, Apple Podcast, Spotify

Great supplemental reading material from the Stanford Social Innovation Review covers 8 steps to unleash large- scale change. Check out the full article for a deep dive.


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Learn more about HigherU – our high-touch, intensive program for social change leaders. Jen Boulden and Amanda Steinberg roll up their sleeves with a small cohort of business leaders and get into the nuts and bolts of unlocking the social change movements behind your business to help you 10x your impact, and 10x your revenues.